Agenda

Campaign Brand Exchange is a two day event. Dinner, entertainment and an overnight stay at the Oakley Court is provided.


Day One - Thursday 29th June 2017

09:00 Registration                                                                                                                                                                                                                

09:55 - 10:00  Welcome Remarks

Adrian Barrick, Global Brand Director, Campaign Magazine


10:00 - 10:20 Get ready to Shine Offline
We are a generation of smartphone addicts in a constantly connected world. In our opening session, digital well-being expert Laura Willis invites us to start the day by removing digital distractions. In this unique session, we'll learn how to take back control of our day, revealing deeper engagement and mindful connections
Laura Willis, Digital Wellbeing Director, Shine Offline

                                                                                                                                                            

10:20 - 10:40 Being Human Brands: Relationships, Behaviours and Brains. 

HeyHuman will share their journey into behavioural science and neuroscience to understand how human behaviour and communications can adapt to the age of information overload.                                                                                                                                 

10:40 - 10:55 Santander turns to user generated content in multi-channel campaign.

In this session, Rachel Baynes takes you behind the scenes on the creativity and craft behind Santander's new marketing campaign using user generated video content.

Rachel Baynes, UK Head of Marketing Communications, Santander

                                                                                               

11:00 - 11:20 Break             

                                                                                                                                      

11:20 - 11:35 Using narratives in Facebook advertising to drive ROI.

In this session, Bloom and Wild will share how they’ve built creative stories on Facebook and how to structure your campaign funnel to drive ROI.

Jim Warren, Marketing Director, Bloom and Wild                                                                                                                                                                                     

11:35 - 12:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 


13:00 - 14:00 Lunch                                                                                                                                                                                                                     

14:00 - 14:30 Panel Discussion: Influencer Marketing

Hear from leading brands on how influencer strategies have become part of the brand's digital marketing efforts and budgets.

Jenny Tsai, CEO & Founder, Wearisma

Louise Marchesin, Head of Marketing, Skinade

Jenny Liu, Founder, Bomb Petite

Isida Horn Castle, Brand Marketing & Product Development Manager, Cornerstone Shaving

                    

14:35 - 15:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

15:55 - 16:15 Networking Break                                                                                                       


16:15 - 17:15 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

                                                                            

17:15 - 17:30  How Telcos are disrupting digital advertising with new business models: A look at ‘point of need’ marketing

Mobile advertising is now widely accepted as a major new revenue stream for the telecommunications industry. Dan Rosen talks about what telcos have to offer brands and customers in this space and looks at new immersive formats that are making digital experiences better for all. 

Daniel Rosen, (Former) Global Director of Advertising, Telefonica

          

17:30 - 17:45 How Thomas Cook Group transformed data into innovative partnerships

Thomas Cook works with thousands of holiday attractions, all of them looking to source holiday makers from its millions of online visitors and thousands of high street stores. Hear how Thomas Cook used data to create innovative partnerships with its suppliers across online, social, in store and inflight - from just appearing in brochures to appearing everywhere. 

Stuart Adamson, Managing Director, Thomas Cook Media & Partnerships                                                       

17:45  Closing remarks & Check-in/Relax                                                                                                     

19:00 Networking drinks                                                                                                                  

19:45  Dinner         

  

Day Two - Friday 30th June 2017

09:30 - 10:00 Guinness enhances flavour with VR 
How do you make beer tastings more exciting than a woman in a tabard handing out paper cups? Guinness and R/GA London used VR technology and the science of flavour perception to bring three beers to colourful life for Tesco shoppers - find out how.
Sam Maguire, Marketing Manager, Diageo 
Ciaran McCarthy, Group Creative Director, R/GA London 

10:00 - 11:00 Shine Offline Part-Two Workshop 
Following the Shine Offline session on day one, Laura Willis hosts a fun and interactive workshop which considers the 24/7 connected world we live in and the impact constant connectivity is having on us. Participants will get the chance to reflect and consider the role their smartphone plays in their own lives and work together to come up with some solutions to start to improve their relationship with their device. 
Laura Willis, Digital Wellbeing Director, Shine Offline

11.00 Event close                                                                                                                                    

*Please note, the agenda is subject to change. 
* You will be sent your schedule for the pre-arranged 1-1 meeting before the event.

Any questions regarding the agenda, please contact jennifer.pham@haymarket.com

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